2zero in the press
2zero press kit
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The Climate Rally
The Climate Rally: Working together for a greener future
At the KlimaRallye, municipalities from all over Germany come together to stand up for climate protection over four weeks - for a sustainable, environmentally friendly future in Germany
What is the Climate Rally?
The KlimaRallye is an innovative CO2 reduction campaign in which municipalities from all over Germany can participate.
The goal? 200 tons of CO2e Saving!
That means turning 1% of Germans into climate protectionists. Because then each person saves 23 kg of CO2 in 4 weeks — that's 1,800 crossings across Germany by car or 200 tons of CO2e
The time period? 11.09. - 08.10.2023!
Four weeks of climate protection after the summer vacation, because this is also how we integrate our young climate heroes to unite the whole of Germany on the path to sustainability.
2zero is the organizer!
2zero organizes the Climate Rally, including challenges, press and marketing for all participating municipalities
Why are we organising the KlimaRallye?
The KlimaRallye is an innovative CO2 reduction campaign in which municipalities from all over Germany can participate.
To do good together and make a big difference!
With the KlimaRallye, we are jointly setting an example for climate protection. In this way, participation can make a concrete contribution to promoting sustainability and climate awareness
Active climate protection in Germany
By participating in KlimaRALLYE, every municipality is actively contributing to climate protection and CO2 reduction in Germany in order to achieve our climate goals together
Create and change awareness
The KlimaRallye creates broad climate protection awareness and motivates everyone to make sustainable decisions and actively save CO₂
Strengthen and connect communities
The KlimaRallye connects German municipalities for joint climate protection and continues to motivate joint action to reduce CO2 emissions in the future
Which municipalities are invited?
The KlimaRallye is an open campaign for all municipalities that want to make a difference. Whether city or municipality, every municipality is cordially invited to participate in our Germany-wide initiative. We are stronger together! Registration deadline is 31.07.23
What do citizens get out of it?
The 2zero app offers citizens a fun way to reduce their CO2 emissions and actively contribute to climate protection. Participating in the Climate Rally, where they receive exciting content and are rewarded for their efforts with attractive discounts, increases their motivation for sustainable change. The challenges play a decisive role in this, as they encourage participants to implement sustainable measures in various areas of life and to effectively reduce their CO2 footprint.
With the integrated tracking feature, users can precisely track their CO2 emissions and travel routes in order to measure their progress and compare themselves. Collecting climate points is also motivating, as they can be exchanged for rewards from our sustainability partners.
The special thing about the 2zero app, however, is the strong sense of community, which is reinforced by competitions and inspiring KlimaGoodNews. In this way, participants inspire and encourage each other to work together for a sustainable future and to take action against climate change.
Latest press release
The Climate Rally: Working together for a greener future
The KlimaRallye is a Germany-wide climate protection campaign that the Berlin-based sustainability company 2zero launched for the first time this year. From 11.09. to 08.10. are municipalities from all over Germany committed to working together for more climate protection and to save a total of 200 tons of CO2 in 4 weeks. Registration deadline for municipalities is 31.07.23.
What is the Climate Rally about?
The KlimaRallye is a unique initiative in which citizens and municipalities work hand in hand to raise awareness of climate protection and promote sustainable behavior. Citizens of participating municipalities get full access to all the benefits of the 2zero app during the 4 weeks of action. In the app, citizens can playfully reduce their CO2 emissions and are rewarded with great discounts. Exciting challenges from various areas of life motivate sustainable change and help to reduce the CO2 footprint. Tracking travel routes and consumer behavior helps to discover valuable savings potential in real time. Exciting competitions and the guaranteed good mood of KlimaGoodNews ensure that all participants experience a real sense of togetherness and inspire each other to work together for a sustainable future.
And the best part? For collecting climate points, participants receive attractive rewards from exciting sustainability companies from all over Germany.
What makes the KlimaRallye special?
The KlimaRallye stands out for its comprehensive support for participating municipalities. From a tailor-made communication plan with marketing materials to prepared content for the campaign weeks, KlimaRallye offers a comprehensive platform for climate protection. Municipalities also have access to a special communication platform that enables exchange with other participating cities and municipalities.
Working together to combat climate change
The KlimaRally calls on all municipalities in Germany to join in and jointly raise awareness of climate protection in Germany. Each participating municipality plays an important role in achieving the ambitious goal of saving 200 tons of CO2 and making a positive contribution to the environment.
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Schleswig-Holstein Klimathon Case Study
Brief description
Protect the climate together in a playful way! With our solutions, we are already helping over 50 companies and municipalities to implement their climate goals — changes simply, playfully and digitally!
About 2zero
Our vision is to create sustainable, long-term and easy-to-implement change — in a private, social and professional context, so that we can jointly achieve the goal of a maximum warming of 2.0 degrees Celsius.
2zero uses software-based tools to measure individuals' CO2e footprint and playfully promote the reduction of their CO2e footprint through various challenges within the 2zero app. We work with companies and municipalities that make our platform available to their employees/citizens. The challenges include cycling to work every day, reducing meat consumption or using energy more efficiently at home. If you master these challenges, you will receive real rewards, discounts and offers to live a more sustainable life.
Our mission
Our mission is to promote profound and collaborative change towards a sustainable future. We strive to integrate sustainability into all areas of life — be it private, social or professional. Our product as a “change as a service” serves as a driving force. We rely on digital solutions around our app to establish an everyday culture of sustainability. Our approach is individual and adaptable, individually tailored to your needs!
Excerpt of important municipal customers
State capital Kiel
Munich district
Hanseatic City of Lübeck
Ebersberg district
City of Passau
City of Verl
History and origin
Climate protection and technology?
In 2016, Moritz Morgenroth and Emil Bergold founded the company twigbit, with the vision of developing digital solutions efficiently and in a customer-oriented manner. As mathematicians and computer scientists, they thus entered a business world known and familiar to them, in which projects quickly emerged. The young company Twigbit began to establish itself.
One year later, the UN's Sustainable Development Goals (SDGs) were published to secure our natural resources in the long term and sustainably. They lay the foundation for the sustainable development of our society. In the following years, the SDGs, the Paris Climate Agreement, Greta Thunberg and the “Fridays for Future” movement led to an increasing perception of climate change across our society.
The topic of (ecological) sustainability in its various facets became a general topic of discussion and discussion.
How did the idea for 2zero come about as a new, independent company?
Until 2020, as Twigbit, we were not aware of how we, as a digital technology company, could do our part to achieve the SDGs. That changed with the founding of Worldwatchers in 2019.
worldwatchers is based on the idea of offering a “weight watcher for the climate.” The connection between worldwatchers and Twigbit came about in the search for a technological partner to provide attractive solutions and products, for example in the form of an app. From 2020, Worldwatchers and Twigbit cooperated. While we were responsible for technological developments, worldwatchers was responsible for content.
Companies and municipalities in particular became customers. Their feedback, combined with our experiences, gave us new perspectives on the interplay between sustainability and digital products.
In addition to technical development in the area of sustainability, we identified potential and possible solutions, which we were able to implement quickly and in a user-oriented manner based on previous experience in the field of technological development. The first projects started, for example, with an intuitive CO2 calculator and the presentation of CO2 emissions and savings potential.
2Zero Founding
At the turn of the year 2021/2022, we founded the company 2zero as an independent start-up from the software agency twigbit. The starting signal was given to build on the experience with worldwatchers and to work with our customers to achieve the SGDs with a sustainable vision.
Julius, our sales manager, says: “We offer you an app suitable for everyday use that allows users to get started in a fun, quick and effective way!”
In concrete terms, this means that our digital platform provides simple and intuitive support in evaluating and analyzing your personal ecological footprint. In order to ultimately reduce the CO2 footprint, there are incentives, campaigns and tips for everyday life. Our target group is private and business customers, initially with a focus on companies and municipalities. Our constantly growing team is working for this!
What motivates our founders?
“I think climate protection should not only be fun, but must be fun! 2zero may not be the first start-up I've founded, but it's the one with which I can pursue my greatest passion: combining technology and sustainability. In addition, turning a digital product idea into reality through programming and making it accessible to other people in a short period of time is captivating and inspiring.”
- Moritz, co-founder of 2zero
Which products do we offer?
We are currently focusing on the “Climathon” as an entry-level initiative into a long-term sustainability culture and on the other hand on our digital platform for year-round initiatives on various different topics.
Our “KlimaRallye” campaign is new for municipalities across Germany! Together with as many participants as possible, we want to save a total of 200 tons of CO2 over 4 weeks in October.
General press release
Protecting the climate together in a playful way: Shaping change towards a more sustainable future with 2zero
2zero, an innovative climate protection start-up from Berlin, has set itself the task of making the world a little bit better - both in everyday life and at work
With its climate protection app, 2zero has already supported over 50 companies and municipalities on their journey to climate neutrality. In doing so, the company uses playful approaches to measure and reduce the CO2 footprint.
The 2zero app is a real all-rounder: It measures the CO2 footprint and motivates users to reduce it through a variety of challenges. For example, users can score points by taking their bikes to work instead of the car or by reducing their meat consumption. And best of all, there are great rewards for every challenge you complete.
The story of 2zero began with the two founders Moritz Morgenroth and Emil Bergold. Originally working as developers in the software industry, shortly after the UN published the Sustainable Development Goals (SDGs), they set themselves the goal that their technologies should contribute to achieving these goals.
In collaboration with worldwatchers, the “Weight Watchers for the Climate,” 2zero began developing digital solutions that can measure the CO2 footprint and identify potential savings. Little by little, 2zero developed an ever larger team of motivated climate protection enthusiasts, and this is how 2zero finally became an important player in the area of climate protection.
Today, 2zero offers, among other things, the “Klimathon”, an exciting initiative that makes it easier to get started with climate protection. In the 2zero app, there are plenty of tips and tricks for more sustainable habits in everyday life.
Large cities such as the state capital Kiel or even entire districts such as the LK Munich have already carried out a climate protection campaign together with 2zero. With 2zero's digital tools, people can playfully raise awareness of climate protection and build up a long-term sustainability culture within the community.
More information about 2zero can be found on the website: https://www.2zero.earth
Contact person
Julius Gronau
Strategic Partnerships
gronau@2zero.earth
+49 30 16639149
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